Digital Marketing

for China

Maximize your business potential with data-driven campaigns that deliver real results.

Kun Tang

Founder and CEO

Kun Tang is a digital marketing expert with over 15 years of experience, having founded the company 12 years ago and consistently delivering innovative strategies for businesses looking to succeed in the Chinese market.…

Qing He

Head of Search Marketing

With more than 12 years of expertise in Chinese marketing, particularly SEO and SEA for platforms like Baidu, Qing He leads our search efforts, helping businesses grow their online presence in China.…

Marcus Pentzek

Partner & Director SEO

With 20+ years in digital marketing and a decade dedicated to the Chinese market, Marcus Pentzek is an SEO authority. He is the author of the only Baidu SEO Ranking Factor Correlation studies in recent years, showcasing his deep insights into China’s search landscape.…

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China’s Complex Digital Marketing Ecosystem: What You Need to Know

The digital marketing ecosystem in China is vast, intricate, and mobile-driven. Social platforms like WeChat, Douyin, and Little Red Book are the heavyweights that shape how brands connect with Chinese consumers. WeChat, with its over 1.2 billion active users, offers unparalleled opportunities for direct engagement through official accounts, mini-programs, and advertising. Meanwhile, Douyin is an essential platform for creating viral video content and influencer collaborations, offering enormous potential for brands to reach younger, digitally savvy audiences. Little Red Book is where users seek trustworthy, peer-generated content, making it crucial for product recommendations and brand-building efforts.

On the eCommerce front, Taobao, Tmall, JD, and Pinduoduo command the lion’s share of B2C transactions. These platforms aren’t just sales channels; they are full ecosystems where consumers interact with brands, make purchases, and leave reviews. Each platform has its nuances, from JD’s focus on high-quality, authentic goods to Pinduoduo’s innovative social shopping model, which rewards users for bringing friends into their shopping experience. Understanding the dynamics of these platforms is key for brands looking to succeed in China’s eCommerce space.

However, while social media might get the spotlight, search engines like Baidu and Bing China are still indispensable. In fact, China has more active search engine users than most countries, making SEO and SEA—like Baidu Ads—vital components of any well-rounded marketing strategy. With search engines still playing a significant role, brands need to leverage SEO to ensure they rank high and SEA to maximize visibility quickly. Ultimately, combining these diverse marketing approaches requires a strategic plan, tailored by experts who know the Chinese market inside and out.

Your Specialists for Digital Success in China

  • China Market Entry Strategy Consultation
  • Baidu SEO
  • SEO for Bing China
  • Baidu PPC (Baidu Ads)
  • Chinese Social Media Strategy
  • WeChat Marketing
  • WeChat Ads
  • WeChat Mini Program Development
  • Douyin (TikTok China) Marketing
  • Little Red Book (Xiaohongshu) Marketing
  • KOL (Key Opinion Leader) and Influencer Marketing
  • Chinese Content Localization
  • Chinese E-commerce Platform Optimization
  • Cross-border E-commerce Solutions
  • E-commerce Campaign Management
  • Private Traffic Solutions
  • Chinese Consumer Data Analytics
  • Reputation Management on Chinese Platforms
  • Chinese Mobile App Marketing
  • ICP License Application Assistance

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Kun Tang, Founder and CEO

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